Games Workshop is a top manufacturer that produces miniatures for games. However, they do not sell their own products. Instead, they partner with established Warhammer retailers across the globe to sell their specially made items.
If you are interested in becoming a Warhammer retailer, you will have to contact Games Workshop by filling out the application on their website. From there, Games Workshop will walk you through a legal process for you to become an official retailer, and you will receive resources and help for every step of the process.
Although the paragraph above is a good summary of how to become a Warhammer retailer, it is far from everything you need to know if you are interested in becoming one. Keep reading for more.
How to Become a Games Workshop/Warhammer Retailer
Games Workshop is a manufacturer of fantasy miniatures. They do not sell their own products. Instead, retailers around the globe stock Games Workshop and Warhammer products and sell them on behalf of Games Workshop. It’s important to understand the connection between the retailers and Games Workshop if you want to become a retailer yourself.
Now with that out of the way, here is how to begin the process of becoming a Games Workshop/Warhammer retailer:
To begin the process, you have to fill out an application. You’ll begin by filling out some basic information, including your name, the company name, and how to be reached. Once you fill out this form, wait for a call back, and Games Workshop will explain the process from there.
If you become a retailer, you will sell the Games Workshop products. In exchange, you will get year-round sales, ongoing support from the Games Workshop team, and exceptional service.
Who Can Become a Games Workshop Retailer?
In short, most established retailers or stores can sell Warhammer products and become a Games Workshop retailer.
It is important to note that you already have to be an established retailer. In other words, individuals cannot become a Games Workshop retailer. Instead, a company has to be established so that they can partner with Games Workshop when selling their products.
Even though many different stores can become a Games Workshop retailer, there are certain industries that are best suited for the task. Bookstores, comic stores, arts and craft shops, video game stores, music stores, and newsagents or corner shops tend to be the best retailers for Games Workshop.
These sorts of retailers are the perfect fit for Warhammer because they naturally see a lot of current players. Additionally, the people who shop at these types of stores tend to be interested in miniatures, meaning they will be intrigued by the product, even if they don’t play yet.
Games Workshop themselves notes that the best businesses for their brand are independent shops that are run by owners who love their customers and love their job. These individuals are called “stockists.”
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How Can I Learn More About Becoming a Retailer?
If you are seriously thinking about becoming a retailer, you should check out the Games Workshop retailer network. This network is designed to help all the retailers and stockists have the resources and information they need for success.
You can get in contact with the company by filling out the inquiry form on the retailer network site, but you can also call them directly or send them an email.
Current retailers report that Games Workshop has great customer service. So, you can trust that they will get back to you to answer any questions that you may have.
Are Warhammer Stores Owned by Games Workshop?
Warhammer stores are not owned by Games Workshop. Instead, Games Workshop is exclusively a manufacturer, not a retailer. As a result, Games Workshop is interested in producing the miniatures and selling them to retailers, not selling them directly to the public.
That being said, there are outlets in retail locations. At these locations, the retail store is owned by another company or individual. The retail location is able to broadcast the Warhammer products to their clientele and reach more people in the process.
Are Games Workshop Stores Franchised?
Yes. Games Workshop stores are franchised. A franchise is a store in which a company’s trademark can be used by another company. The purpose of this is to distribute products in a systematic way. The systemic nature of franchises makes every store similar so that customers know what to look for.
Based on this understanding of the store franchise, Games Workshop stores are franchised. Games Workshop is not the product retailer. On the contrary, they partner with retailers so that their products can be sold routinely to both brands’ customers.
How Much Does Games Workshop Make a Year?
Games Workshop is a multimillion-dollar company. In 2021, the company’s global revenue exceeded 350 million British pounds (GBP). This equates to about 460 million U.S. dollars. This revenue has been increasing every year by millions.
For example, the revenue of Games Workshop in 2020 was right at 270 million British pounds. With these numbers, there was nearly a jump of 10 million between 2020 and 2021. In fact, Games Workshop’s worldwide revenue has more than doubled since 2014. In 2014, the revenue in million GBP was 123.5. So, it has nearly tripled in just eight short years.
This increase in revenue is reflected by the company spread. Although the company has been present in Great Britain for decades, it has now spread to many other areas around the globe, such as emerging markets like South America and Eastern Europe.
Is It Lucrative to Become a Retailer?
How much you can make by working for Games Workshop or becoming a retailer for them depends on many factors. Obviously, game managers for Games Workshop make the most. Warhammer store managers come in second, whereas individual workshop employees are typically paid by the hour.
How Much Do Game Managers and Employees Make at Games Workshop?
In the United States, most gaming managers make between $60,000 and $110,000. Meanwhile, game workshop employees, such as workshop artists, get paid around $35,000 or $17.00 an hour.
How Much Do Warhammer Store Managers Make?
Warhammer store managers have varying salaries, depending on location, success, and other relevant factors. However, most of these managers make around $40,000 to $50,000 a year.
Will Games Workshop Go Out of Business?
Many physical companies are struggling since the modern world is more interested in digital games and technology. This causes many individuals to assume that physical game companies and products are in less demand, much like bookstores or CD shops.
Although that is a natural assumption, it is false. Game shops are actually becoming more popular than ever. Especially since the pandemic, these sorts of games have boomed in popularity. During the pandemic, people got back in touch with these games to entertain themselves. Although the pandemic is winding down, the interest in these games has not.
For these reasons, Games Workshop is not looking to go out of business anytime soon. On the contrary, its revenue has been steadily increasing for years, and it is not showing any signs of stopping soon. This trajectory suggests that the company is not going out of business in the near future.
Final Thoughts
If you are interested in becoming a game workshop or Warhammer retailer, you need to contact Games Workshop by filling out the application on their webpage. This application begins the communication between them and you to determine if you are an eligible retailer.
In order to qualify, you must be an established retailer. In exchange for selling their products, you will receive tons of support, resources, and help from the Games Workshop brand.
Because Games Workshop’s revenue has been increasing over the years, now may be a great time to get involved. After all, people around the globe are super interested in Warhammer coming out of the pandemic.