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How to Become a Lego Distributor

Do Lego Sets Come With Extra Pieces

To become a Lego distributor you need to firstly get in touch with Lego. Click here to be taken to the Lego website where you can reach out to them. There are also many different Lego distributors worldwide that you can work with. You can find these distributors by doing a quick search on google for Lego distributors.

LEGO is a brand that is loved all across the world and is popular both with children and adults. The wide range of toys that the company offers is unmatched and they even have deals with brands to create build-it-yourself replicas of popular games, film characters and props. Its wide range means that there’s something for everyone no matter if you want to be creative or follow step-by-step instructions.

However, if you want to become a part of the brand by becoming a LEGO distributor then there are several things to consider such as the scale of your business, your main focus as well as your location. So, in this article we will cover everything you need to know if you are looking to start selling LEGOs.

How to Become a Lego Distributor

Because LEGO is such a big brand it is important that the company keeps track of where and how its products are sold. For this reason, you cannot simply decide that you want to become a lego distributor and have the products shipped to you overnight.

Instead, you will need to make your proposal to the company as to why they should allow you to become a distributor of their products. The best and easiest way to do this is to go onto the LEGO website and search for their FAQ page

From here you will be able to find the section about becoming a lego distributor. You will need to select your location and then choose the nearest office to you. You will then need to get in touch with this particular office by phone so that they can ask you all of the necessary details.

Your proposal will then be carefully considered before you receive an official answer from the company about whether or not you have been approved to be a lego distributor.

Does Lego Sell Wholesale?

Yes, LEGO does sell wholesale but not to just anyone. There are specific requirements that you will have to meet before the company will agree to sell you their products wholesale. 

One of the ways to be able to buy legos wholesale is by becoming a certified distributor of their products. This means that the company has approved you to sell their products and will provide you with them in bulk.

If you are a company that is looking to sell lego, but you have either not applied to be an official lego distributor, or your application was rejected, then you will not be allowed to buy the company’s products wholesale.

However, if you are an individual who uses lego to create art, and are a certified lego professional artist then you will be able to buy their products in bulk as this will allow you to more affordably buy the necessary materials for your art.

If you have not been approved as a professional lego artist by the brand then you will not be able to purchase the products wholesale.

Who Is the Distributor for Lego?

There are many different distributors for Lego all around the globe. There are a different number of distributors approved for each company. You can even apply to become a lego distributor yourself if you meet their requirements. 

For example, in the United States, ToyHouse LLC is the exclusive distribution partner of lego products. But in the United Kingdom there are official resellers who are permitted to distribute the lego products. 

You will also be able to find a number of distributors who sell lego products online, but be careful as there are a large number of unofficial distributors operating online. However, their products are often significantly more expensive even though they claim to be wholesale prices.

How Do You Start a Lego Franchise?

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One way to start a Lego franchise is to contact a company such as Bricks and Minifigs who specialize in Lego franchise stores. Much like Lego they too will vet your credentials before deciding whether or not the opportunity is right for you.

For example, when filling out their online proposal form the very first thing that they ask you is whether or not you have a net worth of at least $175,000 and/or a liquid capital of $75,000. They will also check the validity of all of your statements to ensure that you are being truthful.

The company will have to specialize in everything to do with lego and they will ensure that you are up to the task before allowing you to become a lego franchise owner.

Did you know Amazon has a wide array of Lego sets? Click here to check the current price and availability of all their Lego products.

Are Legos Profitable?

Yes, legos are very profitable, especially given the events in recent years. In fact, in the first half of 2021 Lego’s profits were higher than in any recent year as more and more people were staying home and taking comfort in building and designing with their lego products.

For example, over this period of only six months, the company announced that their net profit has increased by 140% (meaning it equated to €847 million).

So, with the sale of lego increasing on the whole as long as you are prepared to put in the work, think your strategy through carefully and buy the products for as cheap of a price as you can find them lego can be very profitable.

If you are buying lego wholesale not from the company themselves then keep in mind that the price will be higher (possibly significantly higher) and so this initial expense will eat into any profit that you make. The most profitable way to sell legos is to become an official partner of the brand or reseller by owning a franchise.

Final Thoughts

Lego is a brand that is recognized all over the world and a toy that many people become familiar with in childhood. However, given the brand’s clever expansion into more adult products, the company has seen a fantastic rise in sales and this has not been stopping in recent years with more and more people turning to lego as a way to be creative.

So, if you are looking to cash in on the popularity of legos there are a few ways that you can go about this. You can either get in contact with LEGO themselves and offer your services as a lego distributor, in which case you will need to contact your nearest office and provide them with all the necessary details, or you can contact a lego franchise company.

In either case, you will need to prove that you have what it takes to be an official lego seller, demonstrating your skills and your financial assets as well as your infrastructure and location. The company is very particular about who they work with in order to ensure that they can maintain a good brand reputation. So, if you need any more information get in contact with a member of their team.

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